Love My Closet

Designing a new way to browse, share & shop.

Overview
LMC is a mobile app that allows users to discover, share, and ultimately shop pre-curated & fully customizable looks that are unique to their personal style.

Role & Responsibilities
Lead Product Designer, Interaction Design, Motion Design, Visual Design, Content strategy, Iconography, Art Direction.

lmc-screen-lowres

Background

Browsing, finding, and ultimately buying a brand new outfit is a lengthy and at times frustrating experience. It requires driving to numerous locations, visiting multiple stores, or tirelessly swiping through mass-marchendise inventory online, only to find generic, unoriginal, and many times duplicated clothes that everyone wears.

Or we often times end up texting a friend pictures of a potential outfit, or initiating a dreadful conversation with random sales associates who don't always understand our unique and very personal sense of style.

Love My Closet (LMC) is a Dallas based startup aiming to solve this problem by offering users the ability to browse and shop uniquely curated looks for various occasions such as weddings, office dinner parties, or a first date. In August 2017, I led the team’s efforts to design the first version, or MVP, of their shopping experience.

user-journey-map

Mapping the userflow.
A few challenges in the early design stages was defining our minimum valuable product. I had to be very tactical and strategic on how to engage the user through the various touch points.  

Iterating for the optimal solution

I set out to create a new—yet extremely intuitive and familiar way to browse, customize, and ultimately purchase a brand new outfit. Utilizing existing data and machine learning, the app would come up with unique individual looks that tailored the customers’ needs, leveraging anything from social media followings and interactions to their previous purchasing and browsing patterns. By only displaying verified and validated relevant content, we would provide a personal and pleasant experience free of any potential frustration or head aches.

1

Get the hook up.

Join a network of stylist, designers and influencers who understand the latest fashion trends.

2

Tell us what you like.

Take a quick on-boarding "Tinder-like" set up and connect your social media following.

3

Find your unique look.

Get introduce you to up-and-coming designers and looks based on your preferences. 

4

Consult to buy.

Share potential looks with your besties. Once ready to buy, swap out item(s) for a customized look. 

app-ux-architecture

Fully trusting the design process

I focused much of my time in the early stages understanding and outlining the problems within current shopping and e-commerce experiences. I sought to uncover the sedition-making models people used to assess potential outfits. I would sketch and prototype early to receive and implement feedback often. This allowed me to grow more confident in the solutions that were being created.

In order to understand more in depth the existing pain points and opportunities of shopping for a new outfit, I talked to users, interviewed strangers and talked to the internal team members who had vast knowledge in the clothing industry. While conducting this research, I learned while there were existing companies that were attempting to solve this challenge, but were unssucessful in completely meetings their customer’s needs.

Initial concept sketches.
Early wireframes focusing on creating a shopping experience that didn't feel like your typical ecommerce application, but more of a discovery,inspirational, and inspirational vibe.  

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Ability to react.
Similar to Facebook's react feature, users can share their customized outfits with friends and family for feedback.

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It's all about the micro-interactions.
A quick prototype I created to simulate the various opportunities to incorporate micro-interactions for a seamless experience.

There have been various companies where similar concepts have been introduced. However, there is still one huge opportunity area when it comes to e-commerce— you guessed it, personalization. Truth of the matter is, regardless of how advanced our algorithms may have gotten, no two individuals are exactly alike. This creates a lack of performance in the experience side.

By introducing a seamless and intuitive way to customize a look, customers can easily and quickly swap out a bag or shoe. Or maybe they want to switch for a different color dress? No problem.

“I hate having to search multiple stores to find items for an outfit I’m trying to create... ”

pdp-flow

Mind the flow.
With so many different outfit item options, I wanted to make sure the interactions and micro-interactions weren't equally complex. Using tools like InVision's Craft allowed me to view all of the various touch points from a bird's eye view, ensuring overall continuity and simplicy.

Shit Life happens

As the year came to a close, the partnership at LMC was dissolved and my original concept designs were taken to eBay alongside with one of the founders. Nonetheless, I am extremely satisfied with what I was able to accomplish in such short span of time. At the top of my list of learnings was the importance of producing great user research, rapid prototyping, and ignoring my pixel-perfect tendencies.

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