Oh you fancy, huh?!
Toyota North America — Senior UX Designer
Analyze user experience problems to create design solutions that meet business goals, validate through proper usability testing and successfully track for productivity improvement metrics.
Oversee 3rd party vendor UI/UX designer to ensure optimal design, and to work closely with customers and 3rd party vendors to ensure new product design meets customer expectations.
Provide insight and influence the business to improve current workflow. Make recommendations on current technology trends that may influence future consumer expectations.
JCPenney Corporation, Inc. — Mobile UX Lead
Led a $2.4M redesign of mobile apps, 40% YoY conversion increase with mobile orders over 100% increase YoY and mobile-only comp sales at 115%.
Contributed to an 11% increase of Rewards enrollment (~13K enrollments per week) and a 15.84% increase in linking of accounts.