resumé —

Oh you fancy, huh?!


Toyota North America — Senior UX Designer

Analyze user experience problems to create design solutions that meet business goals, validate through proper usability testing and successfully track for productivity improvement metrics.

Oversee 3rd party vendor UI/UX designer to ensure optimal design, and to work closely with customers and 3rd party vendors to ensure new product design meets customer expectations.

Provide insight and influence the business to improve current workflow. Make recommendations on current technology trends that may influence future consumer expectations.

JCPenney Corporation, Inc. — Mobile UX Lead

Led a $2.4M redesign of mobile apps, 40% YoY conversion increase with mobile orders over 100% increase YoY and mobile-only comp sales at 115%.

Contributed to an 11% increase of Rewards enrollment (~13K enrollments per week) and a 15.84% increase in linking of accounts.

Southwest Airlines — Visual Designer

Provided creative UX design solutions for new and existing web pages and responsible for creating, editing, and enhancing online forms, landing pages on

Advocare International — UX Designer

Lead in major redesign which lead to a significant increase of user engagement and customer satisfaction for both corporate website and mobile apps.

B.A. in Arts & Technology — UT at Dallas

- Graduated with honors cum laude
- Phi Theta Kappa Honors Society club

Associates in Graphic Design — Collin College

- Graduated with honors, President’s List
- Phi Theta Kappa Honors Society club

Agile & SRUM Certified — Scaled Agile, INC.

- SAFe Practitioner (SP)
- SCRUM trained and certified

skills & tools

- Expert user of Sketch 3 & Adobe CS
- Experienced and specialized in mobile design
- Excellent communication and leadership skills
- Trained and experienced in agile methodology
- Fluent in both Portuguese & Spanish

Wireframing, Visual Design, Interaction Design Prototype, Agile Teams, Mobile-First, Photoshop Illustrator, Sketch, HTML/CSS, InVision/Marve, InDesign, Keynote,  PowerPoint, Principle for Mac

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