A method to my maddness —

As an autonomous designer and a skilled advocate for the end-user, I am able to innovatively strategize, conceptualize, and deliver engaging experiences throughout a product’s life cycle.

Created with Sketch.

Research

Upon learning the business, user & design goals, I look for any existing knowledge & insights about the project. Learning from previous studies and/or solutions elminates the potential waste of duplicated efforts.

Additionally, I look at formative research tools such as a competitive analysis (from both in and outside industry leaders). This allows me to draw on inspiration for the problem I am trying to design a solution for.

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Ideate

Next, I will sketch out on paper what the experience may look like at a high level. Some times, I may  jump onto Sketch for some quick wireframe ideation — it really depends on the project itself.

It's imperative to have a toolbox to which I can draw from. However, it's equally important to not pigeon hole myself by those very same processes and methodologies. The earlier I can get buy-in and visibility from potential end users, business, and developers, the better. 

Created with Sketch.

Validate

After one or a few possible solution(s) have been drawn out, I move to the validation phase through either a proper usability test or some quick guerilla testing. The more we validate a particular flow, the faster and more confidently we can continue through the design process.

While everyone can have a different personal opinion, no one can argue data informed design. Thus, it is important to do everything possible to minimize, if not completely eliminate, any possible HIPPO effect.

Validate

After one or a few possible solution(s) have been drawn out, I move to the validation phase through either a proper usability test or some quick guerilla testing. The more we validate a particular flow, the faster and more confidently we can continue through the design process.

While everyone can have a different personal opinion, no one can argue data informed design. Thus, it is important to do everything possible to minimize, if not completely eliminate, any possible HIPPO effect.

Created with Sketch.

Measure

Finally, it's important to closely monitor and track the project's success rate. It's easy to ship out a product or feature, and call it "done". However, what defines a true user-centered experience is the follow up insight.

Did we meet our goals? Do our success metrics align with what we had originally set out to achieve? If so, great! How do we scale this onto other parts of our experience? If not, then why? Time to take a deeper dive and learn from our mistake.

timedot@2x
2018—Present

Google

Responsible for tackling on complex tasks and transform them into intuitive, accessible and easy-to-use designs for billions of people around the world—ranging from novice to sophisticated users. 

2017—2018

Toyota

Responsible for analyzing user experience problems, creating design solutions validated through proper usability testing, and successfully tracking productivity improvement metrics to ensure business goals are met.

2017—2018

Toyota

Responsible for analyzing user experience problems, creating design solutions validated through proper usability testing, and successfully tracking productivity improvement metrics to ensure business goals are met.

timedot@2x
timedot@2x
2015—2017

JCPenney

UX Lead for redesign of the mobile app, yielding in a major increase in conversion. Contributed to an increase of Rewards enrollment and accounts linking.

2014—2015

Southwest

Provided creative UX design solutions for new and existing web pages and responsible for creating, editing, and enhancing online forms, landing pages on Southwest.com.

2014—2015

Southwest

Provided creative UX design solutions for new and existing web pages and responsible for creating, editing, and enhancing online forms, landing pages on Southwest.com.

timedot@2x
timedot@2x
2013—2014

AdvoCare

Lead in major redesign which lead to a significant increase of user engagement and customer satisfaction for both corporate website and mobile apps.